Resources
Insights on customer engagement, buying-group continuity, account intelligence, and AI-powered revenue growth.
Blog
August 13, 2026
LinkedIn says B2B buyers increasingly use AI to discover and shortlist vendors before visiting their websites. Learn why the next challenge is keeping complex buying journeys connected after discovery.
AI in B2B BuyingBuyer JourneyCustomer EngagementBuyer EnablementAccount Engagement
August 7, 2026
Forrester finds that most B2B buyers begin with a preferred vendor. Learn why persistent account engagement must start before intent appears.
B2B Buyer PreferenceAccount EngagementIntent DataABMBuying Groups
July 20, 2026
McKinsey says AI is rewiring B2B sales. Learn why CRM and AI alone are not enough—and why shared customer workspaces may become the missing engagement layer.
AI in B2B SalesCustomer WorkspaceDigital Sales RoomBuyer EnablementAccount Engagement
June 15, 2026
How McKinsey replaced PowerPoint with an AI-assisted client hub for 70 stakeholders — and what revenue teams can learn about customer workspaces, account engagement, and moving beyond the deck cycle.
Account EngagementDigital Sales RoomClient HubB2B Sales
June 10, 2026
McKinsey's 2026 B2B Pulse Survey shows inconsistent information is the top reason B2B buyers switch suppliers. Learn how sales and marketing leaders can fix revenue fragmentation with customer workspaces.
Account EngagementDigital Sales RoomSales & Marketing AlignmentB2B Sales
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